Online Fashion Shoppers taking more time to purchase

Trendy consumers who shop regularly for items of clothing and accessories are more active than ever, a recent study shows. Conlumino, a team of research analysts for Webloyalty discovered that shoppers are now willing to devote more time to a single purchase, taking an average of 3.4 days to complete the ‘four phases’ of browsing, product research, purchase and product collection. In comparison to figures in 2002, customers took only half a day to locate and purchase their chosen product.

The report showed that developments in technology contribute massively to this shift in figures, the various platforms that shoppers can browse the items on (such as tablets, mobiles and laptops amongst desktop computers) makes the shopping experience much more convenient. Shoppers can look up extra info on various items they see in the shops from their mobile browsing devices and take time out on the train, in a café or even in bed to look for reviews and info to help them decide.

Nearly 91% of online shoppers now use at least two ‘channels’ to browse product information when shopping for clothes and other fashion accessories. While the time shoppers spend shopping for an item comes in at an average of over 30 minutes longer than they did in 2002, the time they spend researching the product has decreased, possibly due to the speed and convenience of the information and testimonials on many sites, as well as consumer’s reliance on the internet being more than it was ten years ago.

Attention online fashion shoppers, be sure to have your classy jackets and high quality accessories handled with extreme care and attention with the Speed Couriers team!

Latest News

Courier service sector trends

Many couriers have become used to same-day delivery of important documents as a main source of wor[...]

8 things you probably never knew about the history of couriers

Everybody knows by now what a courier is and what they do, right? That is pretty much a given, but[...]

What is a courier service and how can it make your life easier?

The literal definition of a courier service is: “A Courier company is one which delivers messages[...]

Freight Company or Courier Service: Which is Right for You?

Getting your package from point A to point B presents a few challenges. For instance, you have to [...]

A brief history of couriers

Ever since mankind first realised that things can be moved from one place to another, we sta[...]