Online Shoppers Willing to Pay for Higher-Quality Delivery Services

 

New research shows that a trustworthy and adaptable delivery service is something that many UK online shoppers are willing to pay for. A survey commissioned by Trimble, a technology company that provides positioning products and commercial solutions showed that many of the British public are prepared to pay a premium to be safe in the knowledge that they could have their parcel delivered at a time of their choosing.

The survey showed that around 40 per cent of customers would pay for next-day delivery and over a fifth (22 per cent) would pay an even higher price to receive their package within a two hour time period. More than one in ten respondents to the survey noted that a Saturday delivery is something they would also be willing to fork out for.

A quick and reliable parcel delivery is a key part of the online shopping experience (according to three quarters of the people polled) and it would seem that excited and eager customers are looking for the best ways to speed up the process.

Mark Forrest, manager of Trimble’s field service segment added: “As the online era is here to stay, retailers have a real opportunity to improve their brand recognition and leapfrog the competition by providing excellent customer service."

The collected research found that these consumers can spend over £3.5 billion a year on delivery charges, the with average customer willing to pay around £3.99 for an aptly efficient service. 

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