US Citizens ‘Browsing the Mobile Web’

A new survey in the USA has shown that most US civilian mobile phone users own a smartphone, which they use to access the internet.

Well known market analyst Nielsen has conducted a recent study, with some interesting finding and conclusions. Their research shows that approximately sixty four per cent of people surveyed who had a mobile phone owned a smartphone. As well as this, they have found that fifteen per cent of those surveyed stated that they had purchased their smartphone device within the last three months.

Nielsen’s survey also found that a surprising sixty three per cent of American people who own a mobile phone used their device to browse the mobile internet. In fact, more than one third of those surveyed, around thirty four per cent, stated that the majority of their internet surfing was now conducted through their mobile device.

Aaron Smith, senior researcher at the Pew Research Centre’s Internet Project, had this to say:

“A majority of the public now owns a smartphone, and mobile devices are playing an increasingly central role in the way that Americans access online services and information”.

In addition to this survey, research conducted by IMRG and Capgemini suggests that the sale of parcels and other such goods through mobile purchasing was seen to have doubled between 2012 and 2013.

By James Hadley

James Hadley

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